Daily Archives: October 14, 2013

Small businesses waste 25% of their PPC budget due to improper set-up and/or optimization

According to a recent study by WordStream Research, a typical small business waste 25% of their annual PPC budget due to improper set-up and optimization, as well as the lack of monthly management required for a successful ad campaign. The study was based on 500 small and medium sizes business and found the most organizations are wasting a large part of their monthly budget due to the lack of basic PPC best practices knowledge as well as active monthly management.   Some of the key findings from the study:......

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