Daily Archives: January 9, 2014

Email Marketing: 61% of brand emails are viewed on smartphones and tablets

With mobile internet traffic at an all time high, it is not only changing the way we communicate and access the internet but also the way we interact with emails. According to a recent study by email marketing provider Movable Ink, 61% of brand emails are opened and viewed on smartphones and tablets. Additionally Apple devices are used 50% of the time to view emails versus 10% for Android devices, however Android users spend the most time viewing emails on their devices.   The study included over 100 enterprise......

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