Internet Marketing


Latest Google Search update “Penguin 2.1” targets more “spam links”

With the release of “Penguin 2.1” by Google on October 4th many business have seen their websites almost completely disappear from Google search results. The following week we have received a number of consultation requests from affected business owners who have seen their website drop from page 1 to page 8 of Google search results. In some cases their business has dropped by as much as 80% on a daily basis due to the loss of visibility from Google. On the other end of the equation many websites have......

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Small businesses waste 25% of their PPC budget due to improper set-up and/or optimization

According to a recent study by WordStream Research, a typical small business waste 25% of their annual PPC budget due to improper set-up and optimization, as well as the lack of monthly management required for a successful ad campaign. The study was based on 500 small and medium sizes business and found the most organizations are wasting a large part of their monthly budget due to the lack of basic PPC best practices knowledge as well as active monthly management.   Some of the key findings from the study:......

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Email Marketing: 61% of brand emails are viewed on smartphones and tablets

With mobile internet traffic at an all time high, it is not only changing the way we communicate and access the internet but also the way we interact with emails. According to a recent study by email marketing provider Movable Ink, 61% of brand emails are opened and viewed on smartphones and tablets. Additionally Apple devices are used 50% of the time to view emails versus 10% for Android devices, however Android users spend the most time viewing emails on their devices.   The study included over 100 enterprise......

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Facebook updates Page Terms making it easier and faster for businesses to create promotions

Facebook has announced new changes to their Pages Terms, allowing page administrators to create and administer contests and promotions on their company page without the use of third party apps. Previously it was against Facebook policy for business owners to create promotions on their company pages that involved any Facebook features such as likes, shares or tagging and all promotions had to be administered via verified third party apps.   For example page administrators can now use likes, shares, comments, messages or posts as an entry into a contest......

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Over the past few years the use of various social media networks has grown exponentially across all age groups and especially among “older” American adults. According to a new study by the PEW Research Center, 72 % of online adults use social media and 43% of online adults over 65 use social media compared with 13% in 2009. Although the study was done in the United States, Canadian numbers should be very similar. “Younger adults are especially avid adopters, but social networking continues to grow in popularity for older......

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Do you know what percentage of your visitors accesses your website from smartphones? Is your website set-up correctly to handle mobile search and visitors? If you can’t answer these questions it may be time to catch up on your mobile stats since Google has announced new upcoming ranking changes for mobile search results. Websites that have mobile experience issues such as slow speed, faulty re-directs and Smartphone-only errors will not rank as well in mobile search results and will miss out on the ever growing mobile traffic.    ......

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During this year’s SES New York event the CEO of Conductor, Seth Besmertnik, has pointed out that “organic search remains the most under-funded activity in web marketing” during his Tangible Search Metrics presentation. Considering that only 8% of search engine visits come from paid search (Google Adwords…) vs 92% of search engine visits from organic search results, on average companies spend only 11% of their web marketing budget on organic search vs 89% on paid search.                     Considering that Internet......

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Pay Per Click advertising is the sponsored ads, mainly in Google, that you find on the top, side and bottom of search results. They are distinguished by a slightly different color from the regular white search results and each time a user clicks on them, that business pays Google for each visit they receive.     The amount that a business pays for each visit is determined by a bidding process and the higher the competition in your industry the more it will cost you. Should your business invest......

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We are still surprised by the number of Canadian small businesses that do not take advantage of the free Google Places for Business (Google + Business) service, which enables the creation of a local listing for your business. The reasons we hear everyday vary from I was not aware of it, I did not know it’s free, I don’t have a website or simply what good will it do for my business.   Google places for business is a free service by Google that enables any businesses offering services......

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Each day potential clients contact us and express their desire to appear on the first page of Google search results, however being on the first page may not be enough. Being on the first page of search results is essential for the visibility of your business but it’s important to point out the significant difference between the various positions. A recent study by Compete.com revealed some very interesting statistics in regards to organic and paid search results.     For example the difference between first, second and third positions......

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