Category Archives: Internet Marketing

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Latest Google Search update “Penguin 2.1” targets more “spam links”

With the release of “Penguin 2.1” by Google on October 4th many business have seen their websites almost completely disappear from Google search results. The following week we have received a number of consultation requests from affected business owners who have seen their website drop from page 1 to page 8 of Google search results….

Facebook updates Page Terms making it easier and faster for businesses to create promotions

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Facebook has announced new changes to their Pages Terms, allowing page administrators to create and administer contests and promotions on their company page without the use of third party apps. Previously it was against Facebook policy for business owners to create promotions on their company pages that involved any Facebook features such as likes, shares…

Google announces mobile search ranking changes, is your website optimized for smartphones?

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Do you know what percentage of your visitors accesses your website from smartphones? Is your website set-up correctly to handle mobile search and visitors? If you can’t answer these questions it may be time to catch up on your mobile stats since Google has announced new upcoming ranking changes for mobile search results. Websites that…

Organic search results get 92% of the clicks but only 11% of the overall web marketing budget

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During this year’s SES New York event the CEO of Conductor, Seth Besmertnik, has pointed out that “organic search remains the most under-funded activity in web marketing” during his Tangible Search Metrics presentation. Considering that only 8% of search engine visits come from paid search (Google Adwords…) vs 92% of search engine visits from organic…