Google announces mobile search ranking changes, is your website optimized for smartphones?

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Google announces mobile search ranking changes, is your website optimized for smartphones?

Do you know what percentage of your visitors accesses your website from smartphones? Is your website set-up correctly to handle mobile search and visitors? If you can’t answer these questions it may be time to catch up on your mobile stats since Google has announced new upcoming ranking changes for mobile search results. Websites that have mobile experience issues such as slow speed, faulty re-directs and Smartphone-only errors will not rank as well in mobile search results and ...

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13
JUN
0

Categories: Internet Marketing, Mobile Search Optimization, Search Engine Optimization

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Organic search results get 92% of the clicks but only 11% of the overall web marketing budget

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Organic search results get 92% of the clicks but only 11% of the overall web marketing budget

During this year’s SES New York event the CEO of Conductor, Seth Besmertnik, has pointed out that “organic search remains the most under-funded activity in web marketing” during his Tangible Search Metrics presentation. Considering that only 8% of search engine visits come from paid search (Google Adwords…) vs 92% of search engine visits from organic search results, on average companies spend only 11% of their web marketing budget on organic search vs 89% on paid search.

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3
APR
0

Categories: Internet Marketing, Search Engine Optimization

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Should you set up a pay per click (PPC) advertising campaign for your business?

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Should you set up a pay per click (PPC) advertising campaign for your business?

Pay per click advertising is the sponsored ads, mainly in Google, that you find on the top, side and bottom of search results. They are distinguished by a slightly different color from the regular white search results and each time a user clicks on them, that business pays Google for each visit they receive.

seo canada

The amount that a business pays for each visit is determined by a bidding process and the higher ...

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21
FEB
0

Categories: Internet Marketing

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Does your Canadian business have a free Google Places for Business listing? Why not?

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Does your Canadian business have a free Google Places for Business listing? Why not?

We are still surprised by the number of Canadian small businesses that do not take advantage of the free Google Places for Business (Google + Business) service, which enables the creation of a local listing for your business. The reasons we hear everyday vary from I was not aware of it, I did not know it’s free, I don’t have a website or simply what good will it do for my business.

Google places for business is a free service by ...

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14
FEB
0

Categories: Internet Marketing

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Over 50% of Google search clicks go to the first position and only 15% to the second

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Over 50% of Google search clicks go to the first position and only 15% to the second

Each day potential clients contact us and express their desire to appear on the first page of Google search results, however being on the first page may not be enough. Being on the first page of search results is essential for the visibility of your business but it’s important to point out the significant difference between the various positions. A recent study by Compete.com revealed some very interesting statistics in regards to organic and paid search results.

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16
OCT
0

Categories: Internet Marketing, Search Engine Optimization

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Establishing your Canadian business on Social Media will offer you free marketing in the long run

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Establishing your Canadian business on Social Media will offer you free marketing in the long run

 

As mentioned in a previous article, the rise of e-commerce is offering real opportunities for Canadian retailers to expand their business and to maximise their profits and commercial reach. One specific aspect of doing aspect on the Internet that was only briefly mentioned, that is, social media. Though social media is still growing, the advantages it offers to small and medium businesses are still untapped, especially here ...

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22
AUG
0

Categories: Internet Marketing, Social Media Marketing

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The New Mobile Era: Canadian smartphone usage statistics for Canadian businesses

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The New Mobile Era: Canadian smartphone usage statistics for Canadian businesses

 

Though many of us still remember the days when we used to consult those large dictionary-sized phone directories, a new generation of consumers does not. This new generation, born in the era of Internet and instant information, knows only to turn on their computers and lets Google do the rest of the work. However, in this age of constant technological innovation, another paradigm shift is coming: with the advent of mobile browsing and ...

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12
JUN
0

Categories: Internet Marketing, Mobile Search Optimization

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What is e-commerce, and what can it do for Canada’s small businesses?

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What is e-commerce, and what can it do for Canada’s small businesses?

According to Industry Canada, small businesses (with fewer than 100 employees) contribute to about 30% of Canada’s GDP[1]. They are vital to our economy.  In fact, there are about 1 million small businesses in Canada, and about 13% of all small businesses are in the retail sector. ...

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28
MAY
0

Categories: Internet Marketing

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Google Web Spam leader explains how Google search works in a short video

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Google Web Spam leader explains how Google search works in a short video

 

In case you want to learn how Google comes up with all the search engine results you see daily, Google’s head of web spam, Matt Cutts, posted a video called “How does Google search work?”

The Google Search positioning algorithm takes into consideration over 200 factors to provide the best results to Google searchers. From crawling, indexing to ranking, he goes into a short ...

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25
APR
0

Categories: Internet Marketing, Search Engine Optimization

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Why Online Marketing Is Important For Your Business?

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The Internet has turned into a component of many individuals lives and many are foregoing various other conventional media for the net. Increasing numbers of people obtaining their information and facts online therefore it only makes sense for businesses to utilize the internet as a marketing tool. The  Internet may be one of the best and most affordable methods to market your company and products.

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18
JUL
0

Categories: Internet Marketing

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