Internet Marketing


As mentioned in a previous article, the rise of e-commerce  is offering real opportunities for Canadian retailers to expand their business and to maximize their profits and commercial reach. One specific aspect of doing aspect on the Internet that was only briefly mentioned, that is, social media. Though social media is still growing, the advantages it offers to small and medium businesses are still untapped, especially here in Canada.   Canadians are very active on social networks. Half of Canadians are on Social Networks, which makes 17 million of......

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Though many of us still remember the days when we used to consult those large dictionary-sized phone directories, a new generation of consumers does not. This new generation, born in the era of Internet and instant information, knows only to turn on their computers and lets Google do the rest of the work. However, in this age of constant technological innovation, another paradigm shift is coming: with the advent of mobile browsing and smartphones, consumers can now access the internet from anywhere, be it in a shopping mall, on......

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According to Industry Canada, small businesses (with fewer than 100 employees) contribute to about 30% of Canada’s GDP[1]. They are vital to our economy. In fact, there are about 1 million small businesses in Canada, and about 13% of all small businesses are in the retail sector. It is a cut-throat environment, and 15% of small businesses fail within the first year of entering the marketplace[2]. How do you get ahead in such a competitive market? It is important to find a niche, either in terms of concept, price, product or......

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In case you want to learn how Google comes up with all the search engine results you see daily, Google’s head of web spam, Matt Cutts, posted a video called “How does Google search work?”     The Google Search positioning algorithm takes into consideration over 200 factors to provide the best results to Google searchers. From crawling, indexing to ranking, he goes into a short breakdown of how Google’s search engine accomplishes its job. This topic might take hours to cover even superficially, however Matt attempts to offer......

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The Internet has turned into a component of many individuals lives and many are foregoing various other conventional media for the net. Increasing numbers of people obtaining their information and facts online therefore it only makes sense for businesses to utilize the internet as a marketing tool. The Internet may be one of the best and most affordable methods to market your company and products.   Using the Internet, marketing a business can be achieved with an affordable budget. Apart from cost efficiency, one benefit of online marketing is that......

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Around one in seven individuals around the globe visit Google monthly. Google has simply become the first business to break the billion visitor bench mark for the monthly unique visitor metric. In spite of greater competition from Bing, as well as a number of new search engines (Blekko, DuckDuckGo, etc.), Google’s user base continues to progress throughout the last year. Over that time period, Google has seen an 8.4 % increase.   The increase isn’t the greatest the company has seen. Actually, it’s less than the growth rate of......

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Internet marketing is a reasonably simple term used to describe the ways through which businesses utilize the Internet in an effort to promote their businesses, products or services. It’s also known as digital marketing, web marketing, online marketing, or e-marketing. The significance of Internet marketing strategies has grown with the growth and importance of the Internet. The concept is that if a potential customer is looking for a certain kind of product or service using a search engine, the customer will already be interested in the products or services......

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