Mobile Search Optimization


Email Marketing: 61% of brand emails are viewed on smartphones and tablets

With mobile internet traffic at an all time high, it is not only changing the way we communicate and access the internet but also the way we interact with emails. According to a recent study by email marketing provider Movable Ink, 61% of brand emails are opened and viewed on smartphones and tablets. Additionally Apple devices are used 50% of the time to view emails versus 10% for Android devices, however Android users spend the most time viewing emails on their devices.   The study included over 100 enterprise......

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Do you know what percentage of your visitors accesses your website from smartphones? Is your website set-up correctly to handle mobile search and visitors? If you can’t answer these questions it may be time to catch up on your mobile stats since Google has announced new upcoming ranking changes for mobile search results. Websites that have mobile experience issues such as slow speed, faulty re-directs and Smartphone-only errors will not rank as well in mobile search results and will miss out on the ever growing mobile traffic.    ......

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Though many of us still remember the days when we used to consult those large dictionary-sized phone directories, a new generation of consumers does not. This new generation, born in the era of Internet and instant information, knows only to turn on their computers and lets Google do the rest of the work. However, in this age of constant technological innovation, another paradigm shift is coming: with the advent of mobile browsing and smartphones, consumers can now access the internet from anywhere, be it in a shopping mall, on......

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