Search Engine Optimization


Latest Google Search update “Penguin 2.1” targets more “spam links”

With the release of “Penguin 2.1” by Google on October 4th many business have seen their websites almost completely disappear from Google search results. The following week we have received a number of consultation requests from affected business owners who have seen their website drop from page 1 to page 8 of Google search results. In some cases their business has dropped by as much as 80% on a daily basis due to the loss of visibility from Google. On the other end of the equation many websites have......

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Online ad network Chitika has released a new study on Google’s organic search results showcasing the importance for all business to be ranked number one or at least being in the top three results. According to the findings the top position receives 33% of search traffic, compared with 18% for second place and only 11% for the third position. “While being the number one result on a Google search results page is obviously important, these numbers show just how big of an advantage websites of this type have over......

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Do you know what percentage of your visitors accesses your website from smartphones? Is your website set-up correctly to handle mobile search and visitors? If you can’t answer these questions it may be time to catch up on your mobile stats since Google has announced new upcoming ranking changes for mobile search results. Websites that have mobile experience issues such as slow speed, faulty re-directs and Smartphone-only errors will not rank as well in mobile search results and will miss out on the ever growing mobile traffic.    ......

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During this year’s SES New York event the CEO of Conductor, Seth Besmertnik, has pointed out that “organic search remains the most under-funded activity in web marketing” during his Tangible Search Metrics presentation. Considering that only 8% of search engine visits come from paid search (Google Adwords…) vs 92% of search engine visits from organic search results, on average companies spend only 11% of their web marketing budget on organic search vs 89% on paid search.                     Considering that Internet......

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Google has announced the Google Universal Analytics beta is available for all Google Analytics users. Previously only available to Google Analytics Premium customers, current Google Analytics users will need to create a new property and insert a new code snippet.         This new feature enables better understanding of visitor interaction on your website from multiple devices by enabling: Understanding how customers interact with your businesses across many devices and touch-points, Insights into the performance of your mobile apps, Improvements of lead generation and ROI by incorporating offline......

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Have you ever asked yourself how does Google search work? With billions of websites out there how does Google determine, which websites will be positioned on the first page? There is no simple answer for this complex question and in reality only Google has the real answer.   With over 200 ranking factors that Google takes into consideration for the positioning of a website in its search results, website owners should pay close attention to all details since the smallest can make a difference. Of course Google will not......

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Each day potential clients contact us and express their desire to appear on the first page of Google search results, however being on the first page may not be enough. Being on the first page of search results is essential for the visibility of your business but it’s important to point out the significant difference between the various positions. A recent study by Compete.com revealed some very interesting statistics in regards to organic and paid search results.     For example the difference between first, second and third positions......

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In case you want to learn how Google comes up with all the search engine results you see daily, Google’s head of web spam, Matt Cutts, posted a video called “How does Google search work?”     The Google Search positioning algorithm takes into consideration over 200 factors to provide the best results to Google searchers. From crawling, indexing to ranking, he goes into a short breakdown of how Google’s search engine accomplishes its job. This topic might take hours to cover even superficially, however Matt attempts to offer......

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Around one in seven individuals around the globe visit Google monthly. Google has simply become the first business to break the billion visitor bench mark for the monthly unique visitor metric. In spite of greater competition from Bing, as well as a number of new search engines (Blekko, DuckDuckGo, etc.), Google’s user base continues to progress throughout the last year. Over that time period, Google has seen an 8.4 % increase.   The increase isn’t the greatest the company has seen. Actually, it’s less than the growth rate of......

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SEO copywriting services are offered by agencies or individuals who will create articles to order for you. A few of these companies are fantastic, but a majority of them are worse than bad. Many of the web content that these agencies sell are so bad that it might have been easier to write the articles from fresh as opposed to rewrite the gibberish which they put up for sale. The problem when you’re trying to find Search Engine Optimization copywriting services is the fact that most webmasters who require......

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