Social Media Marketing


Facebook updates Page Terms making it easier and faster for businesses to create promotions

Facebook has announced new changes to their Pages Terms, allowing page administrators to create and administer contests and promotions on their company page without the use of third party apps. Previously it was against Facebook policy for business owners to create promotions on their company pages that involved any Facebook features such as likes, shares or tagging and all promotions had to be administered via verified third party apps.   For example page administrators can now use likes, shares, comments, messages or posts as an entry into a contest......

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Over the past few years the use of various social media networks has grown exponentially across all age groups and especially among “older” American adults. According to a new study by the PEW Research Center, 72 % of online adults use social media and 43% of online adults over 65 use social media compared with 13% in 2009. Although the study was done in the United States, Canadian numbers should be very similar. “Younger adults are especially avid adopters, but social networking continues to grow in popularity for older......

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As mentioned in a previous article, the rise of e-commerce  is offering real opportunities for Canadian retailers to expand their business and to maximize their profits and commercial reach. One specific aspect of doing aspect on the Internet that was only briefly mentioned, that is, social media. Though social media is still growing, the advantages it offers to small and medium businesses are still untapped, especially here in Canada.   Canadians are very active on social networks. Half of Canadians are on Social Networks, which makes 17 million of......

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