Facebook updates Page Terms making it easier and faster for businesses to create promotions
Facebook has announced new changes to their Pages Terms, allowing page administrators to create and administer contests and promotions on their company page without the use of third party apps. Previously it was against Facebook policy for business owners to create promotions on their company pages that involved any Facebook features such as likes, shares or tagging and all promotions had to be administered via verified third party apps.
For example page administrators can now use likes, shares, comments, messages or posts as an entry into a contest or a voting mechanism. Business owners can now also pick random winners based on the rules that they have set.
“Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:
- Collect entries by having users post on the Page or comment/like a Page post
- Collect entries by having users message the Page
- Utilize likes as a voting mechanism
As before, however, businesses cannot administer promotions on personal Timelines.”
Facebook still encourages the use of apps for promotions but the decision is up to the page administrator now.
“Creating a promotion with an app on Facebook allows a Page to create a more personalized experience, more in line with your branding strategy. Apps provide more space and ﬂexibility for content than Page posts alone. Promotions run through apps can collect data in a secure, structured way that may be appealing to advertisers, particularly larger brands.”
With the new changes Facebook has also updated its terms on “tagging or encouraging people to tag themselves in content that they are not actually depicted in.”
- It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
- It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize