Latest Google Search update “Penguin 2.1” targets more “spam links”

With the release of “Penguin 2.1” by Google on October 4th many business have seen their websites almost completely disappear from Google search results. The following week we have received a number of consultation requests from affected business owners who have seen their website drop from page 1 to page 8 of Google search results….

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facebook

Facebook updates Page Terms making it easier and faster for businesses to create promotions

Facebook has announced new changes to their Pages Terms, allowing page administrators to create and administer contests and promotions on their company page without the use of third party apps. Previously it was against Facebook policy for business owners to create promotions on their company pages that involved any Facebook features such as likes, shares…

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social-media-in-Canada

According to new study 43% of online US adults over 65 use social media compared with 13% in 2009

Over the past few years the use of various social media networks has grown exponentially across all age groups and especially among “older” American adults. According to a new study by the PEW Research Center, 72 % of online adults use social media and 43% of online adults over 65 use social media compared with…

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New study on Google search rankings demonstrates the importance of SEO for business of all sizes

Online ad network Chitika has released a new study on Google’s organic search results showcasing the importance for all business to be ranked number one or at least being in the top three results. According to the findings the top position receives 33% of search traffic, compared with 18% for second place and only 11%…

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mobile-web-design-canada

Google announces mobile search ranking changes, is your website optimized for smartphones?

Do you know what percentage of your visitors accesses your website from smartphones? Is your website set-up correctly to handle mobile search and visitors? If you can’t answer these questions it may be time to catch up on your mobile stats since Google has announced new upcoming ranking changes for mobile search results. Websites that…

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search

Organic search results get 92% of the clicks but only 11% of the overall web marketing budget

During this year’s SES New York event the CEO of Conductor, Seth Besmertnik, has pointed out that “organic search remains the most under-funded activity in web marketing” during his Tangible Search Metrics presentation. Considering that only 8% of search engine visits come from paid search (Google Adwords…) vs 92% of search engine visits from organic…

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new-google-universal-analytics

Google Universal Analytics available to all users for better understanding visitor interactions

Google has announced the Google Universal Analytics beta is available for all Google Analytics users. Previously only available to Google Analytics Premium customers, current Google Analytics users will need to create a new property and insert a new code snippet.         This new feature enables better understanding of visitor interaction on your…

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Establishing your Canadian business on Social Media will offer you free marketing in the long run

Establishing your Canadian business on Social Media will offer you free marketing in the long run

As mentioned in a previous article, the rise of e-commerce  is offering real opportunities for Canadian retailers to expand their business and to maximize their profits and commercial reach. One specific aspect of doing aspect on the Internet that was only briefly mentioned, that is, social media. Though social media is still growing, the advantages…

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