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Pay Per Click advertising is the sponsored ads, mainly in Google, that you find on the top, side and bottom of search results. They are distinguished by a slightly different color from the regular white search results and each time a user clicks on them, that business pays Google for each visit they receive.     The amount that a business pays for each visit is determined by a bidding process and the higher the competition in your industry the more it will cost you. Should your business invest......

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We are still surprised by the number of Canadian small businesses that do not take advantage of the free Google Places for Business (Google + Business) service, which enables the creation of a local listing for your business. The reasons we hear everyday vary from I was not aware of it, I did not know it’s free, I don’t have a website or simply what good will it do for my business.   Google places for business is a free service by Google that enables any businesses offering services......

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Each day potential clients contact us and express their desire to appear on the first page of Google search results, however being on the first page may not be enough. Being on the first page of search results is essential for the visibility of your business but it’s important to point out the significant difference between the various positions. A recent study by Compete.com revealed some very interesting statistics in regards to organic and paid search results.     For example the difference between first, second and third positions......

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As mentioned in a previous article, the rise of e-commerce  is offering real opportunities for Canadian retailers to expand their business and to maximize their profits and commercial reach. One specific aspect of doing aspect on the Internet that was only briefly mentioned, that is, social media. Though social media is still growing, the advantages it offers to small and medium businesses are still untapped, especially here in Canada.   Canadians are very active on social networks. Half of Canadians are on Social Networks, which makes 17 million of......

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Though many of us still remember the days when we used to consult those large dictionary-sized phone directories, a new generation of consumers does not. This new generation, born in the era of Internet and instant information, knows only to turn on their computers and lets Google do the rest of the work. However, in this age of constant technological innovation, another paradigm shift is coming: with the advent of mobile browsing and smartphones, consumers can now access the internet from anywhere, be it in a shopping mall, on......

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According to Industry Canada, small businesses (with fewer than 100 employees) contribute to about 30% of Canada’s GDP[1]. They are vital to our economy. In fact, there are about 1 million small businesses in Canada, and about 13% of all small businesses are in the retail sector. It is a cut-throat environment, and 15% of small businesses fail within the first year of entering the marketplace[2]. How do you get ahead in such a competitive market? It is important to find a niche, either in terms of concept, price, product or......

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In case you want to learn how Google comes up with all the search engine results you see daily, Google’s head of web spam, Matt Cutts, posted a video called “How does Google search work?”     The Google Search positioning algorithm takes into consideration over 200 factors to provide the best results to Google searchers. From crawling, indexing to ranking, he goes into a short breakdown of how Google’s search engine accomplishes its job. This topic might take hours to cover even superficially, however Matt attempts to offer......

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Looking for a proven way for your website/business to enjoy the highest rate of success achievable?   Then you’ll need a Search Engine Optimization (SEO) company. Employing a good SEO company will certainly make it easier for individuals to discover your website and business by means of related keywords when browsing the web. The more you understand SEO and ways in which the ranking and positionings function, the more effectively you’ll be able to attain your objectives.   You’ll need your website to be positioned as high as possible......

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Choosing the most effective Canadian SEO services that can assist your business achieve top ranking in search engines is a hard job. You need to understand some aspects of the Search Engine Optimization Company, some fundamental facts and figures, as well as the determination of the company to succeed.     An excellent SEO Company can demonstrate good results decisively. As an example, you’ll be able to discover if the SEO team is capable to create traffic, convert many of the visitors to customers, build enough link popularity, increase......

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The Internet has turned into a component of many individuals lives and many are foregoing various other conventional media for the net. Increasing numbers of people obtaining their information and facts online therefore it only makes sense for businesses to utilize the internet as a marketing tool. The Internet may be one of the best and most affordable methods to market your company and products.   Using the Internet, marketing a business can be achieved with an affordable budget. Apart from cost efficiency, one benefit of online marketing is that......

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