Latest Google Search update “Penguin 2.1” targets more “spam links”
With the release of “Penguin 2.1” by Google on October 4th many business have seen their websites almost completely disappear from Google search results. The following week we have received a number of consultation requests from affected business owners who have seen their website drop from page 1 to page 8 of Google search results. In some cases their business has dropped by as much as 80% on a daily basis due to the loss of visibility from Google. On the other end of the equation many websites have been positively affected by this latest Google search update and have been rewarded for complying with Google webmaster best practices.
The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.
What many business owners do not realize is that the future and success of their business is in the hands of the SEO or marketing agency that they have hired. The methods and techniques used by your SEO agency may make or break your business.
Some of the spammy linking methods that are thought to have been targeted by Penguin 2.1 include:
- Forum spam
- Forum bio spam
- “Do follow” blogs
- Spammy directories
- Blog comment signature spam
- Classified Ads Spam
Another culprit is “negative SEO”, which is when a competitor targets your website with spammy links in order to get your website penalized. Google is aware of this problem and there are steps that you can take to identify and correct this issue in time, before it affects you business.
Not sure where to start? If your website has been affected by this latest Google update, the first thing that needs to be done is a link audit of your website. Once completed, it’s possible to identify the possible causes and take appropriate action to correct it. Contact us for a free consultation today!!