Tag: internet marketing


Each day potential clients contact us and express their desire to appear on the first page of Google search results, however being on the first page may not be enough. Being on the first page of search results is essential for the visibility of your business but it’s important to point out the significant difference between the various positions. A recent study by Compete.com revealed some very interesting statistics in regards to organic and paid search results.     For example the difference between first, second and third positions......

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According to Industry Canada, small businesses (with fewer than 100 employees) contribute to about 30% of Canada’s GDP[1]. They are vital to our economy. In fact, there are about 1 million small businesses in Canada, and about 13% of all small businesses are in the retail sector. It is a cut-throat environment, and 15% of small businesses fail within the first year of entering the marketplace[2]. How do you get ahead in such a competitive market? It is important to find a niche, either in terms of concept, price, product or......

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Internet marketing is a reasonably simple term used to describe the ways through which businesses utilize the Internet in an effort to promote their businesses, products or services. It’s also known as digital marketing, web marketing, online marketing, or e-marketing. The significance of Internet marketing strategies has grown with the growth and importance of the Internet. The concept is that if a potential customer is looking for a certain kind of product or service using a search engine, the customer will already be interested in the products or services......

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