Tag: ppc


Pay Per Click advertising is the sponsored ads, mainly in Google, that you find on the top, side and bottom of search results. They are distinguished by a slightly different color from the regular white search results and each time a user clicks on them, that business pays Google for each visit they receive.     The amount that a business pays for each visit is determined by a bidding process and the higher the competition in your industry the more it will cost you. Should your business invest......

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