According to new study 43% of online US adults over 65 use social media compared with 13% in 2009
Over the past few years the use of various social media networks has grown exponentially across all age groups and especially among “older” American adults. According to a new study by the PEW Research Center, 72 % of online adults use social media and 43% of online adults over 65 use social media compared with 13% in 2009. Although the study was done in the United States, Canadian numbers should be very similar.
“Younger adults are especially avid adopters, but social networking continues to grow in popularity for older adults as well. Six out of ten internet users age 50-64 are social networking site users, as are 43% of those ages 65 and older.”
“Those ages 65 and older have roughly tripled their presence on social networking sites in the last four years—from 13% in the spring of 2009 to 43% now.”
Also according to the study “the demographics of social networkers show similarities across education level, economic background, geographic location and more.”
Business that do not use social media or are using it incorrectly should pay very close attention to this new trend among older adults because reaching out to your target market via social media will lead to more leads, sales, better customer service and more visibility for your business.
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October 28, 2013