Internet, as a marketing medium, now ranks ahead of TV, Radio and Print as the preferred marketing method for businesses, brands and organizations. It’s a very fast pace environment with constant changes. Some of the most common online marketing methods are:
[slide name=”Display Advertising”]”Display advertising also appears on the Internet, as a form of online advertising. Display advertising appears on web pages in many forms, including web banners. Banner ad standards continue to evolve”[/slide]
[slide name=”Email Marketing”]”Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database”[/slide]
[slide name=”Interactive Advertising”]”Paid and unpaid presentation and promotion of products, services and ideas by an identified sponsor through mediated means involving mutual action between consumers and producers.” This is most commonly performed through the internet; often through the use of an ad server that can deliver a variety of interactive advertising units”[/slide]
[slide name=”Search Engine Marketing”]”Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions)”[/slide]
[slide name=”Viral Marketing”]”Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives”[/slide]
[slide name=”Social Media Marketing”]”Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks”[/slide]
[slide name=”Affiliate Marketing”]”Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, and in some sense display advertising.”[/slide]
SEO Canada Services can help you meet your online marketing goals, with a plan tailored to your specific needs and budget. Online marketing, regardless of the exact method a company chooses to use, offers several benefits. It’s convenient, affordable, and provides the opportunity for businesses to track results as a campaign progresses. In addition, Internet marketing allows even the smallest of companies to compete in a global marketplace.
Our online marketing consultant team will develop a comprehensive online marketing strategy for your business that will include the most effective and creative mediums. Once this marketing strategy implemented our team will monitor and analysis results to achieve the best results possible.