What is Internet Marketing?

Internet marketing is a reasonably simple term used to describe the ways through which businesses utilize the Internet in an effort to promote their businesses, products or services. It’s also known as digital marketing, web marketing, online marketing, or e-marketing. The significance of Internet marketing strategies has grown with the growth and importance of the Internet. The concept is that if a potential customer is looking for a certain kind of product or service using a search engine, the customer will already be interested in the products or services on the marketing page that they are led to through search engine results.

Some online marketing firms utilize newsletter e-mail services to advertise their products; others concentrate on creating sites that will draw high rankings on search engines. The placement of banner promotions on pages that draw a great deal of Internet traffic is another popular Internet marketing technique. 

The most commonly used business models are listed below, although there are many other forms which might be created based on a business’s specific needs and objectives:


  • Search Engine Optimization – A number of strategic methods used by Internet marketers or webmasters to further improve search results in favor of given websites. SEO makes sure that content on websites is optimized in terms of the related keywords so a high position in result pages on search engines like Google, Bing and Yahoo is more likely. To be competitive in search engine results it’s crucial to be present on the 1st page of major search engines for the selected keywords.
  • Article Marketing – Is a form of promotion based on the development of written articles that correspond with particular businesses and the industry they work within. This copy is then either freely distributed and published online or transmitted to selected publishers like online magazines or relevant partner websites.
  • Social Media Marketing – Involves online activity within networking communities that engenders coverage, opportunities and ultimately business transactions. Facebook, Twitter and YouTube, LinkedIn are social media platforms that most of us have heard of.  All work on a similar basis and with a comparable objective that of creating interlinked communities and valuable connections with others on a global scale.
  • Pay-Per-Click Marketing – The advertisers costs are based on the amount of clicks their online advertisements receive. Fees vary and are often determined by the popularity of subject matter, related keywords, and performance of the campaigns. Pay-Per-Click Marketing is exemplified by Google AdWords, Yahoo Search Marketing, Microsoft Adcenter and other similar services.
  • Link Building – The art of creating inbound links to a site from other sites. Important aspects here are to concentrate on the generation of links from a healthy range of sites, both old and new, and from good online neighborhoods.
  • Ad Placements – Placing ads in locations online designed to bear reference to the type of business being promoted is something that needs careful consideration. Choosing the correct location, based on the demographic of the intended audience and the type of product being advertised are a few of the basic aspects that are taken into account when structuring ad placement.
  • Email Marketing – Is an efficient way to distribute information or solicit responses from clients. Opt-in newsletters and mass mail campaigns enter into this category, where people are actively asked to take action to subscribe and engage proactively.


Technological advancements are always creating new concepts and most companies nowadays use a combination of online marketing techniques and components that are specifically determined for that particular business.